ELEGRANT U in Hamamatsu City, Shizuoka Prefecture, is a patisserie currently attracting a lot of attention, run by owner pastry chef Tsukada Yuya.
Tsukada has won numerous awards in confectionery competitions both in Japan and abroad, and won the domestic qualifying round for the Coupe du Monde de la Pâtisserie, the world's most prestigious pastry competition, in 2018.He served as captain of the Japanese national team at the world championships held in 2021, leading the team to a brilliant runner-up finish and winning a silver medal.
The store has a modern design based on white, with giraffe motifs scattered throughout.
The giraffe was also featured in the piece that won Tsukada a silver medal at the competition, making it a true icon of his.

"ELEGRANT U" offers a wide variety of sweets made with carefully selected ingredients, with a wide lineup ranging from snacks that can be enjoyed casually during your everyday tea time to treats that can be used as special gifts or for a treat to yourself.
They also offer products made with fresh local ingredients and rare, pesticide-free, organic matcha from Shizuoka Prefecture, which shows their love for the region.

Tsukada believes that bringing smiles to people's faces through sweets is important, and he is eager to continue taking on various new challenges in the future.
With its unique sweets, ELEGRANT U aims to provide visitors with a special experience.
We can't wait to see how his works will continue to add color to our daily lives and bring smiles to our faces.

Matcha is made by eating the whole tea leaf, so we want to make sure it is safe and secure.
MATCHA HEAVEN is a shop that sells only rare, single-origin matcha that is grown organically without pesticides or chemical fertilizers. Based on this philosophy, they offer carefully selected, top-quality matcha.
Tea is generally sold in a blend known as "gogumi," which is a blend of tea leaves from different regions and varieties. However, single origin matcha is not a blend and is made from a single variety of matcha grown on a single farm, allowing you to fully enjoy the unique characteristics of each region and variety.

Most of the matcha comes from within Shizuoka Prefecture, and the representative of MATCHA HEAVEN personally visits tea farms to carefully select the best.
These completely pesticide-free tea leaves are grown on organic JAS-certified farmland at an altitude of over 350m, making them extremely rare and popular with health-conscious people.
This high quality has been highly praised and this matcha is even used in a certain five-star hotel.

In today's busy world, convenience is prioritized, and with so many options available, tea is gradually becoming less of a choice.
Concerned about the current situation in which the number of tea farmers and the area of tea plantations are decreasing year by year, MATCHA HEAVEN wants to be a presence that can convey the feelings of producers who grow their tea with love, and it is important to convey the appeal of matcha to a wide range of people, from matcha beginners to enthusiasts.